Marco Koeder

Digital Director at J. Walter Thompson

J.Walter Thompson has been pioneering brands since 1864. It can be regarded as the first ad agency established , the first to implement a scientific study into advertising (first to have ‘strategic planning’ in the process), first to think brand Centric, first to use ‘photography’ in ad, first to create a TV ad, first to produce a TV drama series.

J.Walter Thompson Japan was established in Tokyo in 1956 and is the oldest foreign-affiliated advertising agency in Japan helping local and foreign brands to grow their business in Japan and abroad.

Clients include companies like for example Nestle KitKat, Unicharm, P&G Lux and Hagen Dazs. The agency is also continuously developing new product innovations and services and has developed a unique approach to brand strategy called “Brand Nurturing”.